As Interstate 40 was completed through Conway in the mid-1960s, the Halter family donated 10-acres of their land just west of the new roadway to the city to be used as a park.

From a plaque located at the park dedicated in August 2021:  Ferdinand (Fred) William and Teresa M. Halter donated land for the Fifth Avenue Community Park in 1966 for the enjoyment of all visitors.  The Halter family, settling here in 1878 and numbering in the hundreds, continues to contribute to the growth and prosperity of the City of Conway.

In 2019, the city’s second splash pad was built here along with updated bathrooms, additional sidewalks, and parking.